Advantages to SMS Marketing

What was once an obscure dream in the technological world is now becoming an extreme reality.

Recent world marketing gurus have identified a much more effective way to get an advertisement advertised loud and clear: SMS.

"SMS may possibly be the minimum high-priced in addendum to convenient ordinary of the communication" said newspassage.com.

The list of benefits to this form of advertising includes
-delivery of the SMS is poised
- SMS are penetrative because of the fact that individuals always have their phones on them
- Listeners from SMS markets can mail their reactions or feedbacks. immediately.
- Feedback enables refinement of the message
- no hassle employing the SMS market.
- no technological tribulations

On and on the list goes.

As people become harder to please, advertisers must become more clever. And so, the SMS enables a more personal feel, where other blatant street advertising does not. It is important to consider who your audience is, as well as what they will retain, when you are trying to get a message out.

Perhaps all people would be much more happy upon receiving a forwarded ad from a trusted friend, rather than watching a misguiding television commercial.

For mor information, visit:
http://www.newspassage.com/news/unique-advantages-youll-cope-with-sms-marketing-and-advertising.html

Pen Advertising

Recent reports indicate that the success of a company all begins with a proper pen.

The Internet Marketing Aid website shared three reasons last week that companies should consider when looking for effective ways to market.

"Firstly, it can help draw new potential clients into your business," the cite reports. "Second, they can be given to your already existing buyers as tokens of gratitude for loyalty and business."

Pens are a straightforward advertisement, the Internet Marketing Aid said, and therefore they must be treated with that care in mind.

Many companies simply have a plastic cup with plastic pens and a plastic-looking logo sitting on the main desk in their front office. However, these experts recommend that this is creating a terrible image for your company and may nearly be considered as "plastic advertising."

Instead, they encourage "decide on the right kind of promotional metal pens". This way, the message you hoped for will be better conveyed to your target audience.

For some companies, the pen experts recommend some engraving on the product; there are various laser options as well as some metal coatings available.

For standard pens however, a classic, simple and pleasing style is sufficient.

Whatever your case may be, internet marketing indicates that any business can be improved, all with the start of a better pen.

For more information visit:
http://internetmarketingaid.org/internet-marketing/advertising-site-promotion/positive-factors-of-making-use-of-promotional-metal-pens-in-advertisement

Tobacco Advertising in Russia

The effects of advertising are often questioned by the viewers and the producers. Does it really work? Is all the money and time and creation invested really worth it?

According to the recent stats taken from the tobacco advertising occuring in Russia, the answer is a resounding yes.

"Russia is fertile ground for tobacco companies," according to worldlungfoundation.org. "The country has the highest smoking rate in the world."

It is reported that 60.2% of Russian men smoke, and 21.7% of women smoke. The World Lung Foundation accredits this all to the "carefully planned, aggressive, inventive tobacco industry promotion strategy."

Initially, the intend of advertisers was not considering women to be the potential consumers of their product. In fact, early on smoking was seen as promiscuous, immoral, and even an indication of low social standing.

Today, it's just the opposite.

Over 70% of girls in Moscow admitted to have tried smoking.

And the advertising industry just continues to capitalize on it.

Now, tobacco companies sell cigaettes in packs that could be easily mistaken for perfume, candy, and other products that "particularly appeal to young women."

As results continue to come back positive, indicating advertisers efforts are working, their campaigns of 'youthful feminized marketing' will continue.

At the rate things are going, Russians may soon repeat the trend of the 1950's: half of all billboards and three-quarters of all plastic bags - covered in cigarettes.

For more information visit:
http://www.worldlungfoundation.org/ht/display/ViewBloggerThread/i/17944/pid/5832

Google Chrome in Australia

It's not every day that Lady GaGa is used to promote Google. Recent reports from Australia however, indicate that today is one of those days.

Last week, Google launched new Chrome TV Advertisements in Australia featuring the one and only - Lady GaGa.

She doesn't seem to be the talk of American's very often any more; in fact, often there is a negative connotation that follows her work. But, as of 3 days ago, the commercial featuring her on another continent has struck up an incredible amount of interest.

According to statcounter.com, Chrome has a 16.5% market share in Australia.

The goal of google is expected to be "pushing the market," according to socialmedianews.com. "We will see a close integration with the Google + social network in the future," according to socialmedianews.com.

Since its beginning in 1995, Google has grown tremendously. According to its recent timeline, it is now available in 41 languages. Their advertising over the years has ranged from bar ads, to artwork in the Google logo, and now is spreading to television ads on numerous continents.

It is interesting to note the similarities between Google's beginnings and also the first impressions of these commercials. Both Google and this Lady GaGa commercial may have initially been predicted to be a flop. However, each in their own way has exceeded national expectations.

It will be interesting to see what approach Google advertisers takes next.

For more information, visit:
http://www.socialmedianews.com.au/google-launches-chrome-tv-ads-in-australia/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+SocialMediaNewsAu+(Social+Media+News)

An Eco-Friendly Billboard in the Philippines

Finally, a billboard created by Coca-Cola serves a purpose besides solely advertising.

Kevin Lee, writer for PCWorld, explained in an article this morning that the new green Coca-Cola signs in the Phillipines are actually carbon dioxide breathers.

The billboards are made out of thousands of tiny Fukien tea plants, each of which absorb up to 13 pounds of carbon dioxide annually. Together, this equates to approximately 46,800 pounds of carbon dioxide absorption per year.

The board itself is also made up of recycled materials, contributing to the overall eco-friendly goal. The pots are created from recycled coke bottles and the potting soil is also made of organic fertilizers.

The watering system for the board is ingenious in and of itself: a fitted and efficient trickle-down system.

In the middle of the canvas, the shape of a Coca-Cola bottle is created by the lack of plants in that area, to remind viewers of the dual-purpose of the sign.

Officials of the Coca-Cola company refer to the creation as "the first living billboard". It is uncertain if these billboards will be installed stateside, but considering cities like San Francisco or New York City, it has potential to be extremely beneficial.


For More information, visit:
http://www.pcworld.com/article/235203/these_green_billboards_breathe_in_carbon_dioxide.html

Chinese Wii Advertising

Cleaning your clothes is a whole lot more interesting when it becomes a wii game.

The washing powder brand, "Ariel", is a cleaning material used on clothing in China. Unfortunately sales within the last year have dropped dramatically. As a result, the brand's owner, Proctor and Gamble, recently hired Satchi & Satchi to help restore the cleaning powder's image.

The creative minds of the team met together and began conquering the task at hand.

Their first step: create the worlds largest t-shirt.
Step two: Hang the gigantic white t-shirt in 16 cites across China's biggest cities.
Step three: design a nintendo game on the Wii. Place controls within various condiment bottles (mustard, ketchup, soy sauce) Also place one control in the Ariel cleaner bottle.
Step four: Let the people play.

All over China, crowds gathered to participate in the staining and cleaning of these gigantic shirts. People in each age group enjoyed the thrill of placing color on these spotless shirts, and then watching in awe as the cleaner perfectly removed it.

According to Ariel reports, the results were remarkable:

"113% increase in sales in the first month, 300% increase in brand awareness across China, 143 news stories in the major press and magazines, over 8 million views of the activity online, and over $1 million dollars of PR value."

Thanks to a clever team and some gigantic t-shirts, the Ariel brand is again in the cleaning business.

For more information on China's new invention, visit:
http://advertising.chinasmack.com/2011/ariel-china-big-stain-with-nintendo-wii.html

Finland, The World Design Capital

Every two years The International Council of Societies of Industrial Design (Icsid) designates a country as the 'World Design Capital' for that year.

On November 25, 2009, Helsinki Finland became the new designee.

Finland sits geographically on the artic circle line, in between the scandinavia countries and Russia. It's population is only about 5 million, and its climate is extreme, but its economy is noted as one of the best in the world.

"Design is manifest in the everyday lives of Helsinki citizens in many ways," reports Finland.com. These include home furniture as well as items that represent old Finnish design traditions, all the way to modern urban solutions in the city and contemporary interior design.

Creators in Finland are working diligently to "enhance the citizens quality of life." They are going about this in a number of ways; planning of the city, industrial design, various architecture, and service displays.

Finland has unique sights simply because of its location in the world; the northern lights or continuous darkness provide for incredible creations to be seen in literally, a new light.

2012 is significant for Finland, as it marks the 200th anniversary of Helsinki becoming the capital of the country.

Past Design Capitals have been held in Italy and South Korea.

For More Information, visit:
http://www.finland.com/ OR
http://www.wdc2012helsinki.fi/en/

Advertising in Video Games

Advertisers have discovered yet another clever way to intertwine their ads into the media. This time however, they're hitting a whole new audience; they call it In-Game Advertising.

Groups of professionals gathered together in recent months to discuss how they could target the video-gamers. The result was a strategy that uses interactive ads, placed within the video games.

New York Times released the news Monday, stating that the idea is to keep the attention of XBox users in ways that regular ads on television do not. It is a younger audience and also involves huge numbers that continue to increase.

The new ads “create a natural way for the user to engage with the TV,” said Mr. Kroese, general manager of the advertising business group at Microsoft."

Designers are excited about the creations.

“What we’re seeing now is a technology environment where marketers can deliver more sophisticated ads and they don’t have some of the hurdles that in-game marketers and in-game publishers had,” said Paul Verna, a senior analyst at eMarketer. “It’s a level of interactivity that suggests more possibilities than we’ve seen up until now.”

The capabilities of these ads will allow users to text, tweet, vote, and play in ways they could not before. And, the remarkable part is that all of it can be done via voice command. For example "Xbox tweet".

The New York Times announced consumers will begin to see these advertisments beginning in the spring of 2012.

For more information, visit:

http://www.nytimes.com/2011/06/21/business/media/21xbox.html?_r=2&ref=media

South Africa creates Edible Magazine

Ever seen a magazine before? Of course you have.
Ever seen an edible magazine? Probably not.

Unless you're up to date with South Africa's latest trend of advertising.


Yes, it's true.
Recent professionals in the Volkswagen industry of South Africa have cleverly intertwined the Volkswagen slogan with a whole new form of advertising: An edible magazine.

"Eat the Road. Seriously, eat it" the tagline reads. Volkswagen Officials say they simply wanted to get the point across that the new Golf R vehicle has awesome 'road-eating' acceleration.


It is unique. It is clever. It is fun.


Designers say the pages are made with ingredients glutinous rice flour, water, salt, propylene glycol, FD&C colour, and glycerine. Pictures on the cite show a person taking a big bite out of the page, just to demonstrate to the reader that it is actually edible.

Chris Gotz, art director Jonathan Lang, copywriter Tommy Le Roux were the creatros of this unique form of advertising.

It is true that others have attempted forms of edible advertising; boquets of fruit, cookies with logos stamped on them, etc. are found at various gatherings. This might just be a first for an edible magazine though.

So far, the creators of Volkswagen ad campaign have every reason to feel successful in their new creative attempt.

For More Information, visit:
http://theinspirationroom.com/daily/2011/volkswagen-eat-the-road/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+tirdaily+%28The+Inspiration+Room%29&utm_content=Twitter

Lithuania & Anti-Alcohol

A tall bottle sits on the table. It is filled with yellow drink, white foam oozing over the top. Typically, the brand name is listed across the front of the bottle. Beautiful women surround the table, laughter fills the background, and once again - viewers are intrigued and alcohol advertisers find themselves successful.

Any given 40 minutes of television illustrates quickly to the viewer that promoting alcoholic beverages via some sort of appeal is ever present in America.

Though this fact is disheartening to those who desire more morally appealing products, recent reports in Lithuania reinforce hope.

"Lithuania looks ready to step up its efforts to wipe out alcohol advertisements from Lithuanian TV screens and radio waves," wrote journalist Linas Jegelevicius in yesterday's European Journalism Centre.

There are limitations already enforced in Lithuania, permitting advertisers to advertise alcohol only after 11 pm. However, officials have decided there is a need for more enforcement.

Naturally, there are those who dispute the matter. They argue that "a total ban of alcohol advertising will only impoverish national broadcasters by forcing them to downsize their content..."

It seems almost inhumane to argue however that advertising detrimental things should continue, simply for the purpose of keeping national broadcasters with more business.

Advertisers plan to just move all alcohol promotion to the web if the plan goes through. "Alcohol advertising will not just fade away", says Aiste Zillinskiene, chairwoman of Lithuania's Internet Media Association.

The chariman of Lithuania's journalist union stated yesterday, “We traditionally tend to tackle problems in Lithuania by simply adopting bans. It is a pity that instead of educating people and raising public awareness on the threats of excessive alcohol consumption, our legislators opt for bans, which prove to not be working in Lithuania".

The Lithuanian Catholic Church is strong, and in great support of what the governement is seeking to do.

Plans are to forbid any form of alcohol advertising in Lithuania media and on outdoor billboards beginning January 1, 2012.

For more information visit:
http://www.ejc.net/magazine/article/russian_broadcasters_to_benefit_from_lithuanian_ban_on_alcohol_advertising/

Danish "Sculpture By the Sea"

Tourists travel all over the world to behold sculptures of various shapes and sizes. Some of these places are well-known; others, not so much. But each holds within it significant value and beauty to the eye of the seeking beholder.

In Denmark resides the founders of a campaign titled "Sculpture By the Sea." This organization has worked to create various pieces of art near the sea, rotating them throughout the years in such a way that allow viewers to come and be inspired by them.

The most recent of these sculptures titled "Aahrus", is a roller coaster form that sits on the ocean. Pictured above, this monument attracts visitors from all over the world.

On the Sculpture by the Sea website, approximately 500,000 visitors are reported over a period of 3 1/2 weeks. This is the 15th year of exhibitions and each one is offered free to the public.

Originally, the Sculpture by the Sea organization only displayed sculptures along the beaches in Australia. However, as time as gone on and art has expanded, there are many more and more exhibitions worldwide. Denmark now hosts its own event every year, along with other countries. The main shows take place on Cottesloe Beach in Perth, and the costal walk from Bondi to Tamarama.

In order to be a part of the display, artists must submit an application to the Exhibition team, giving examples of what their work will appear to be. Each year, artists are notified of pre-selection.

Additional information and pictures about upcoming sculptures and events can be found at info@sculpture bythesea.com

German Advertising

Daily Dawdle exists on the world wide web as a cite that features both creative and original ideas. This week, their subject focused on "10 Best Ad Campaigns". Daily Dawdle's main feature included the picture theme: Life's Too Short for the Wrong Job.

Have you ever walked up into a machine and pictured an individual inside working to accomplish the task you have requested via the push of a button? Probably not. After looking at these pictures however, you might answer differently:

http://www.dailydawdle.com/2010/09/10-best-lifes-too-short-for-wrong-job.html

The picture shown at the top of this article illustrates a good example of all the others included on the webpage. Artistic creators used a number of techniques to really captivate the audience. Their prodcutions put a whole new perspective on the importance of a good job.

The cite features other exmples such as ice cream makers, change machines, toy trucks, kareoke machines, airport luggage belts, laundromats, etc. It is remarkable, the way these ads open a new perspective for the viewer into a world of otherwise seemingly meaningless tasks.

This campaign was executed in German. However, there are others as well in various parts of the world. Also listed on the cite are entries of creative bags, online cartoons, and other unique photographs.

Limits in the world of advertising are seemingly endless. As these artists depict, there are great discoveries to be made when thinking outside the box.

"The web is what you make of it", Daily Dawdle advertises.

Everyday, there are examples of positive and uplifting messages, as well as degrading and destroying ones. Advertisers have an incredible opportunity to capitalize on this good, to inspire others to do more.

Leader M. Russell Ballard of the Church of Jesus Christ of Latter-day Saints agrees.

"The Internet can be a fabulous tool of information and communication," said Ballard in an address to the World.

What kind of place would our world be if all people were content to lift and build those around them, to advertise in a way that promoted goodness?

Perhaps a much happier place than it is now.

Each of us can contribute in some small way to make it so.

OREO ads in Canada

The following commercial, recently produced by the OREO company, effectively displays a positive light on the subject Unity between Nations.

http://youtu.be/xUQtHqy0_RY

As barriers rise and disputes erupt throughout the world, it is commercials like this that remind us as a people, that we are all individuals, and that we each make the choice to be united in a good cause.

The picture at the top of this article features a child and her father standing beside an oreo cookie. Extracted from blog writer Target Latino, it states that "Dad learns to eat oreos from me".

You may ask yourself, 'Why is it that society is constantly working to build higher barriers, rather than tear down those already in existence?' All over, we see racial images or hear racial remarks.

But now, OREO is taking a stand.

In recent campaigns in Canada, the OREO company is using inviduals from various countries to display that difference in language need not prohibit friendship.

A couple months ago, the multicultural and Latino consumer specialist marketing firm introduced a Social Media Monitoring tool. It named it the SMX Echo. As stated on the cite, it is "an intelligence solution that scans and analyzes sentiment in various languages." The product It also enables clients to "perform full current and historical analysis of the buz about key figures, political parties, companies, brands and competitors."

As officials continue to create new laws about border-crossing and immigration advertisers have an incredible potential right now to influence viewers for good.

Perhpas the start is exactly the theme OREO has capitlized on: welcoming friendship regardless of nationality.

For more information, feel free to visit:
http://hispanic-marketing.com/blog/hispanic-marketing/an-ad-that-connects-with-the-us-hispanic-consumer/

McDonalds in Sweden

Reports today shared a new form of Advertising in Stockholm, Sweden. Advertisers have created a campaign for McDonalds called the "Pick-n-play".

Check out the movie of the new release here:

http://creativity-online.com/work/mcdonalds-pick-n-play/23392

This creation involves a huge screen, a game, and players, all in the streets of high-traffic Stockholm. The neatest part is that it is interactive. Any passerby is invited to use their mobile phones as controllers; no app download is required.

The game works by each player electing to be one side or "paddle" of the ping pong board. Then, they choose their favorite McDonalds treat. If they last more than 30 seconds, they score a coupon for free food.

Though reports were just released today, already the success is said to be incredible. Viewers, consumers, we as an audience love to be entertained. Therefore, these designers used clever creativity to captivate their target audience successfully.

A similar method was used previous to this one, this one entitled "catch the goodies". http://creativity-online.com/work/mcdonalds-catch-the-goodies-get-the-goodies/19732

As this video shows, contestants simply need to capture a picture on their cell phone from the ones playing on the screen. Then when they take it to McDonalds, they receive that item for free.

For this generation of indivduals, audiences are lured primarily via electronic equipment. Therefore, McDonalds capitalization on phones, itouches, and ipads, is quickly effective. As seen in the movies, crowds gather both to watch and play in these games. Therefore, the advertising is effective on multiple levels.

As this continues to be successful, Stolkhom may invest in additional locations for "pick-n-play".

Olympic Advertising

Advertising is prevalent in nearly everything we as individuals participate in. We see it on the T.V., hear it on the radio, pass it in our cars, even view it at the doctors office or various store isles we walk through. It comes in many forms, many shapes, and many sizes. But there is one event, occurring every few years, that brings advertising to a whole new level: The Worldwide Olympics.

Recent news reports state that companies are preparing already for the upcoming Olympics. Coca-Cola, for example, has already launched its London 2012 marketing campaign. Officials said during the Beijing Olympics in 2008, the Coca-Cola facebook cite reached 100 million users the week it opened. Owners realized it was time to increase their game.

This year's planning will be a little different in that a "Consumer Packaged Goods Summit" is being organized. This includes companies such as Kellogg, Procter and Gamble, and Anheuser Bush. The concept is for companies to team up, in order to become more effective marketers and retailers.

Dina Gerson, director Olympic marketing for Coca-Cola in North America, said "if all goes as planned, the 2010 Olympic Games could have a bigger presence at retail than past games." She has great faith in the program, "It's a first, and its a best-in-class program we can build on going forward."

The program is working with athletes, which carries its publicity even further. As various gymnasts, wrestlers, and soccer stars become involved, so do all their fans. "And, they have large networks and followings," said Gershon.

The Coca-Cola Company looks for diversity when preparing its roster. It considers the various atheletes stories and potential for medals. None the less, this of course is not what is most important.

Perhaps the greatest part of the Olympic games is the opportunity for nations to come together in their country's spirit. Each are represented by talented individuals, each are entertained, each can find fulfillment in seeing their nation compete.

Spin Advertising is another company in the works of preparing for the Olympics. They are working specifically for Crystal Towers, designing a new logo for the uniquely modern-inspired architecture.

Professionals, both in the Coca-Cola industry and others like Spin, are doing research in great extent to produce inspiring results.

For more information on these companies and future plans, visit:

http://www.spin-advertising.com/studies/campaign_2.html

http://www.marketingmag.ca/uncategorized/coke-starts-2012-olympics-advertising-a-year-early-27582?sms_ss=twitter&at_xt=4de29cafa0ad11ab,0

Chinese In-Car Advertising

Advertisers in China suggested early this month a new form of advertising: In-car projection.

Wallen Mphepo of the Beijing Normal University in China is the mastermind behind the "display windows". His idea consists of car windows becoming billboards that are used to play "dynamic adverts and public safety messages."

NewScientist reports, "Mphepo has developed a polymer film that can be attached to a window to act as a kind of screen, picking up images projected from inside the vehicle and transmitting them to viewers outsie through a series of microscopic mirror-like structures."

The driver is still able to see through the windows as normal. Therefore, the advertising would be targeted to those surrounding you.

Mphepo's idea seems brilliant on one level. The advertisements could be changed via GPS throughout the day to advertise those things most applicable to consumers. (i.e. breakfast restaraunts in the morning, dinner restaraunts in the evening).

Unfortunately, there are still many doubtful individuals fighting the idea. Certain drivers feel already bombarded from too much advertising while in the car. They argue that drawing attention away from the road is dangerous.

None the less, Mphepo is heading to Los Angelos later this month to present his invention there, and he continues to make progress on his plans. After all, he argues, these displays would promote safety because of their subject matter.

Places like Canada have run test commercials in recent months to see if it would actually work.

In March, China officials took an unexpected stance, stating Billboards were no longer permitted to advertise "luxury." Owners were given a time limit in which all billboards in this category must be edited. Leaders stated that by advertising luxury, the gap between rich and poor was flaunted, something claimed to be detrimental to all Beijing citizens.

So, perhaps this new form of advertising will enable a different approach for advertisers in a still "hip" sort of style.

Mphepo is currently refining a 2D form of micro mirror right now, but has plans for 3D imaging in the future.

For more information, visit:

http://www.cmo.com/outdoor/car-projection-drive-advertising?utm_source=twitterfeed&utm_medium=twitter

or

http://www.telegraph.co.uk/news/worldnews/asia/china/8398097/China-bans-luxury-advertising-in-Beijing.html

Online in Australia

As is increasingly evident, the world of online advertising is expanding rapidly. New products are constantly being introduced and the virtual web continues to move closer and closer to our finger tips.

In America, nearly everywhere you go people of all ages are attached to some form of electronic device. In other parts of the world however, it is apparently seldom different.

With the internet so easily accessible, individuals worldwide are discovering the ease and effectiveness of advertising on the web.

In recent days, the country of Australia has hit the news as one of the greatest examples of this.

According to the Sydney Morning Herald, "online advertising sales in Australia reached a record $601 million in Jan-Mar 2011 - the highest figure ever recorded in the period."

Other sources reported that, "online advertising expenditure was up 17% on the same period last year."

Apparently the improvements in technology are also providing great advances to advertising as well.

"The annual spending is on track to reach the expected $3 billion," reports say.

As consumers primary source for consumption changes, so are businesses beginning to adapt. Frankly, it makes sense. No business owner is going to find value investing big money into places few people will see. Rather, the money is spent wisely in the areas consumers are seemingly searching.

The Brio Daily Blog for Australia suggests that for 2011, online video is the most popular advertising choice. Statistics show "961 million online videos were watched in October 2010 in Australia alone".

Consider: roughly 21,874,900 people live in Australia and 961 million online videos were watched in one month there.

If America currently has approximately 311,431,000 people, what might the statistics of online videos viewed per month be like here?

By the looks of things, the online market is not slowing down.

Educated professionals therefore, would be smart to continue investing their money here. Not because its cheap or easy, but because, as statistics show, the World Wide Web is producing the best results - even in Australia.

3 Misconceptions about Newspaper ads

Recent debates convey the major differences between newspaper and magazine advertising.

1. Magazine Advertising is more expensive:
For many years now, individuals have argued that magazine advertising is more costly than newspapers. Especially among small businesses, owners feel that it is 'less effective' to take this route. However, in a recent article posted by NCA, a new insight is introduced. When considering the price vs. the amount of actual viewing, magazine advertising is the most effective way to go. Why?

2. More people read the newspaper:
True. However, more people read the ads in a magazine. Why? Consider it this way; "The advertisement that you publish in a newspaper becomes stale the next day. There is a new newspaper to replace [it]."

The NCA also states that readers do not open the newspaper to search for ads, they open it to read news. Therefore, it is assumed that many simply skip straight to their desired page out of habit, quickly overlooking any ads.

A magazine, on the other hand, is stated to last the entire week. How? That's when the next issue arrives. As the article explains, "as long as the magazine survives in the rack, your advertisement lives."

3. The more people reached, the better off the campagin.
False. "Many small business owners think that the penetration level of magzine ads is much less than newspaper ads. However... the success of an advertisement campaign does not depend on the number of people the medium can reach. The success depends on the quality of the market."

As consumers, individuals are penetrated by very few ads in comparison to the amount they are exposed to. Quality, therefore, is essential.

A few tips to those advertisers who are now convinced that Magazine Advertising is the route for your company:

• Be aware aof advert writing tricks


• The greatest print ads are contstructed by skillful content writers who understand more about getting you to buy something than you do about yourself.


• Sometimes, your most effective approach is subliminally


• Work for and with the customer, not against them

For more information, visit:
http://newspaper-classified-ads.com/advertising-on-newspaper-or-magazine/

African InMobi

The World's largest independent mobile network recently reported on the increase of advertising trends in Africa.

InMobi began as a small company; in fact, few acknowledged that it would even surrvive. However, since incorporating their company with Samsung and Nokia phones, today the InMobi serves "over 3.6 billion impressions", (mobile advertisements) per month.

Africa records are remarkably high right now, though it is not the only place hitting the jackpot. Google reports state that 33% of inquiries on the term "flowers" on Mothers Day this year came from mobile devices. Phone advertising is on fire.

"Smartphones now account for 80% of impressions across North America", said the InMobi Company.

Even just email alone grew approximately 81 percent in just six months here in the states. And, its not slowing down. Consumers continue to be more mobile by the day. Ipads, Itouch, i phone, blackberry, you name it - its at their fingertips.

The potential for individuals to connect worldwide is remarkable. What was once considered "quick" is now instant.

"Africans continue to increase their mobile media consumption with both advanced phone and smart phone uptake growing at a consistent pace in the last quarter," said James Lamberti, VP of Global Research & Marketing at InMobi.

One aspect that seems to be working tremendously well for the mobile companies is that each one's success benefit the other. The more consumers rely on phones, the greater the relevancy and effectiveness for mobile advertising. The audience increases, the customers increase, and then, as mentioned above, one country alone sends 3.6 billion impressions per month.

At least in regards to mobile advertising, advertisers have every reason to celebrate.

For More Info, check out the following:

http://www.clickz.com/clickz/news/2072384/mobile-news-google-digitas-velti-buys-casee-inmobi-growth?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+-+News%29&utm_content=Twitter

http://memeburn.com/2011/05/nokia-and-samsung-rule-supreme-in-africa-rim-on-the-rise-inmobi/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+memeburncom+(memeburn)

http://www.gadget.co.za/pebble.asp?relid=3072

Airports: From Italy to South Africa

Sure, the walls in the airports are covered with various posters and advertisements of all shapes and sizes. But have you ever seen seen a luggage claim used to communicate in more creative ways?

In Italy, the luggage claim at the Venice Airport is now an ad campaign for a Casino. "According to the Venetian Casino", the website reports, "visits increased by 60% since the eye catching ad appeared in the airport."

But Italy isn't the only one excited about the idea.

In Budapest, travelers luggage exits from "the trunk" of a Ford Fusion.

South Africa recently adopted a sensational marketing campaign depicting greater care of luggage. As you can see in the picture below, the Virgin Atlantic promotes this gentle baggage handling through depicting egg cartons along the claiming belt.

And in other places of the world, airline passengers are being target from their seats of the plane. It is simply remarkable, the options and resources our world is utilizing to captivate various audiences.

Other ads noted on this cite take place in Germany, Amsterdam, New Zealand, Wellington, Denver, etc. Each of these follow suite of the "airport theme".

With passengers continuously flowing, airports are an excellent location to advertise. The number of individuals who fly each year continues to increase and often, they are looking for entertainment.

So, all you frequent flyers out there: next time you are on the airplane, take a moment to look out the window. At the rate things are going, you never know what tactic advertisers will use next.

for more information, visit:

http://www.frendz4m.com/forum/showthreads-28-0-3550261--0.htm

Mexico seeks to counter America's "Stay Alive" Warnings

Due to increased violence in Mexico, tourism numbers continue to drop. While Americans implement slogans such as "Stay Alive", travelers all over are relocating their summer destinations. Meanwhile, Mexico is losing money.

The Mexico Toursim Board continues to give reports about feeling cheated by inaccurate advertising. They stated that headlines used by recent travel agents were not only "inaccurate" but also "irresponsible." Tuesday, they generated a goal to take action.

In order to counter the negative opinion being publicized throughout the U.S., Mexico decided to launch their own advertising campaign.

Leaders of the campaign are focusing their efforts specifically on print media and billboard ads in the U.S. Pictures will publicize especially the ancient pyramids and sunny beaches.

Mexico is spending millions of dollars on this sort of advertising the article states. And each is spent in hopes of reversing the dropping market.

Reports say visitors spent $11.9 billion dollars in 2010, but these figures remain 10% below those of 2008.

Mexico continues to build new hotels and other resort areas to move forward in their goals.

In earlier years, Mexico's advertising industry struggled. However, a recent stat taken by Price Water house states that Mexican Online Advertising grew by 87% in 2008. Online advertising is comprised of both display as well as search advertising.

Between the web and this new campaign, leaders say "there is confidence in initiatives...taken".

Observing past campaigns in the states, the most effective are those where advertising for the product occurs in many forms. Therefore, with Mexico planning to utilize both internet and print, they have embarked onto the formula for success.

Source: http://news.airwise.com/story/view/1305295629.html

Ukraine Road Ads

Ever thought of advertising across the street on which we drive?

The ad pictured here is one used to portray jail or hatch marks of days in jail for drivers who fail to pay attention to crosswalks. It was also noted that this ad is effective for pedestrians, indicating their important part in keeping the law. The Road Safety campaign took place in Kiev, Ukraine earlier this year.

The comments following this cite on twitter continue to be positive. "love the idea," "well done", and "great concept!" are among the few comments listed within this cite.

Its incredible to note that even after thousands of years and millions of attempts at advertising, still there are ways to create new and improved ideas, catching peoples attention and hopefully changing lives, all around the world.

Some may consider this picture to be ineffective. However, if one day the advertisement above became the reality on the crosswalks in your hometown, perhaps a different mindset would be adapted. If lives are being saved, if safety is being promoted, if drivers become more cautious, is this not an effective campaign?

http://adsoftheworld.com/media/print/road_safety_program_for_state_auto_inspection_the_count

Britain; Rain Advertising

Recent studies in Britain reveal 69% of the people trust industry of Advertising. Sixty-nine percent. That is two-thirds of the country's population! Even more astounding is the response of supporters in Britain stating that advertising is "vital to society". http://www.campaignlive.co.uk/news/rss/1067680/Advertising-trusted-69-public/

'Is that possible?' Americans ask. How is it that in the states it seems the opposite is true? Americans drive past billboards at increasing speeds and fast forward commercials like the world is ending soon. Why is it that the nation with the greatest capabilities for advertising is the same nation where advertising is most widely ignored?

Understanding Britain's clever Advertising techniques may be a great start reversing this tendency in America. For example, one of Britain's most recent innovations is known as "RainCampaigns". These clever advertisements appear invisible on the sidewalks, just until it begins to rain. Then, the design appears as the ground gets wet and can last up to eight weeks.

http://www.fastcodesign.com/1663732/stunty-but-clever-sidewalk-ads-that-only-appear-when-it-rains

Capitalizing on the environment as well as creative ideas to catch viewers' attention has brought Britain great success. America would be wise to seek to implement the same.

Interactive Billboards

Billboards - they're inescapable. Anytime an individual climbs in their car they are bound to encounter at least one of these blatant commercials, with rare exception. If this is true, that means that each of us have proabably passed by millions in our life time. Millions. Now you're probably asking yourself, "whoa, is that possible?.. I can't remember even close to that many! Don't worry, you're not the only one. Truth be told, the retention rate as opposed to actual exposure of advertising is remarkably small for most people. Therefore, it becomes the quest of advertisers to get a little more creative in what they produce.

This morning, I came across the following website: http://www.bestdesigntuts.com/billboard-advertising-a-creative-way-to-advertise-your-business/. I found myself excited, even in awe as I scrolled through the pictures of interactive billboards. Yes, you've seen millions of billboards in your life time; but the billboards included on this website far surpass those. Its amazing how much more fascinating and enticing the advertise products become, simply as a result of increased creativity in the billboard presentation.

The next time you exit your car, see if you can remember just how many billboards you passed along your drive. Then, see if you can remember the content of any of them. And finally, consider how drastically different that number would be if more billboards followed the pattern exmplified by these few.

Introduction

Whether you're standing on the banks of the Nile or the topmost floor of the Eiffle Tower, some form of advertising is always prevalent. This blog will explore the various ways in which today's advertisers have captivated their audiences through the centuries and into today.