Advantages to SMS Marketing

What was once an obscure dream in the technological world is now becoming an extreme reality.

Recent world marketing gurus have identified a much more effective way to get an advertisement advertised loud and clear: SMS.

"SMS may possibly be the minimum high-priced in addendum to convenient ordinary of the communication" said newspassage.com.

The list of benefits to this form of advertising includes
-delivery of the SMS is poised
- SMS are penetrative because of the fact that individuals always have their phones on them
- Listeners from SMS markets can mail their reactions or feedbacks. immediately.
- Feedback enables refinement of the message
- no hassle employing the SMS market.
- no technological tribulations

On and on the list goes.

As people become harder to please, advertisers must become more clever. And so, the SMS enables a more personal feel, where other blatant street advertising does not. It is important to consider who your audience is, as well as what they will retain, when you are trying to get a message out.

Perhaps all people would be much more happy upon receiving a forwarded ad from a trusted friend, rather than watching a misguiding television commercial.

For mor information, visit:
http://www.newspassage.com/news/unique-advantages-youll-cope-with-sms-marketing-and-advertising.html

Pen Advertising

Recent reports indicate that the success of a company all begins with a proper pen.

The Internet Marketing Aid website shared three reasons last week that companies should consider when looking for effective ways to market.

"Firstly, it can help draw new potential clients into your business," the cite reports. "Second, they can be given to your already existing buyers as tokens of gratitude for loyalty and business."

Pens are a straightforward advertisement, the Internet Marketing Aid said, and therefore they must be treated with that care in mind.

Many companies simply have a plastic cup with plastic pens and a plastic-looking logo sitting on the main desk in their front office. However, these experts recommend that this is creating a terrible image for your company and may nearly be considered as "plastic advertising."

Instead, they encourage "decide on the right kind of promotional metal pens". This way, the message you hoped for will be better conveyed to your target audience.

For some companies, the pen experts recommend some engraving on the product; there are various laser options as well as some metal coatings available.

For standard pens however, a classic, simple and pleasing style is sufficient.

Whatever your case may be, internet marketing indicates that any business can be improved, all with the start of a better pen.

For more information visit:
http://internetmarketingaid.org/internet-marketing/advertising-site-promotion/positive-factors-of-making-use-of-promotional-metal-pens-in-advertisement

Tobacco Advertising in Russia

The effects of advertising are often questioned by the viewers and the producers. Does it really work? Is all the money and time and creation invested really worth it?

According to the recent stats taken from the tobacco advertising occuring in Russia, the answer is a resounding yes.

"Russia is fertile ground for tobacco companies," according to worldlungfoundation.org. "The country has the highest smoking rate in the world."

It is reported that 60.2% of Russian men smoke, and 21.7% of women smoke. The World Lung Foundation accredits this all to the "carefully planned, aggressive, inventive tobacco industry promotion strategy."

Initially, the intend of advertisers was not considering women to be the potential consumers of their product. In fact, early on smoking was seen as promiscuous, immoral, and even an indication of low social standing.

Today, it's just the opposite.

Over 70% of girls in Moscow admitted to have tried smoking.

And the advertising industry just continues to capitalize on it.

Now, tobacco companies sell cigaettes in packs that could be easily mistaken for perfume, candy, and other products that "particularly appeal to young women."

As results continue to come back positive, indicating advertisers efforts are working, their campaigns of 'youthful feminized marketing' will continue.

At the rate things are going, Russians may soon repeat the trend of the 1950's: half of all billboards and three-quarters of all plastic bags - covered in cigarettes.

For more information visit:
http://www.worldlungfoundation.org/ht/display/ViewBloggerThread/i/17944/pid/5832

Google Chrome in Australia

It's not every day that Lady GaGa is used to promote Google. Recent reports from Australia however, indicate that today is one of those days.

Last week, Google launched new Chrome TV Advertisements in Australia featuring the one and only - Lady GaGa.

She doesn't seem to be the talk of American's very often any more; in fact, often there is a negative connotation that follows her work. But, as of 3 days ago, the commercial featuring her on another continent has struck up an incredible amount of interest.

According to statcounter.com, Chrome has a 16.5% market share in Australia.

The goal of google is expected to be "pushing the market," according to socialmedianews.com. "We will see a close integration with the Google + social network in the future," according to socialmedianews.com.

Since its beginning in 1995, Google has grown tremendously. According to its recent timeline, it is now available in 41 languages. Their advertising over the years has ranged from bar ads, to artwork in the Google logo, and now is spreading to television ads on numerous continents.

It is interesting to note the similarities between Google's beginnings and also the first impressions of these commercials. Both Google and this Lady GaGa commercial may have initially been predicted to be a flop. However, each in their own way has exceeded national expectations.

It will be interesting to see what approach Google advertisers takes next.

For more information, visit:
http://www.socialmedianews.com.au/google-launches-chrome-tv-ads-in-australia/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+SocialMediaNewsAu+(Social+Media+News)

An Eco-Friendly Billboard in the Philippines

Finally, a billboard created by Coca-Cola serves a purpose besides solely advertising.

Kevin Lee, writer for PCWorld, explained in an article this morning that the new green Coca-Cola signs in the Phillipines are actually carbon dioxide breathers.

The billboards are made out of thousands of tiny Fukien tea plants, each of which absorb up to 13 pounds of carbon dioxide annually. Together, this equates to approximately 46,800 pounds of carbon dioxide absorption per year.

The board itself is also made up of recycled materials, contributing to the overall eco-friendly goal. The pots are created from recycled coke bottles and the potting soil is also made of organic fertilizers.

The watering system for the board is ingenious in and of itself: a fitted and efficient trickle-down system.

In the middle of the canvas, the shape of a Coca-Cola bottle is created by the lack of plants in that area, to remind viewers of the dual-purpose of the sign.

Officials of the Coca-Cola company refer to the creation as "the first living billboard". It is uncertain if these billboards will be installed stateside, but considering cities like San Francisco or New York City, it has potential to be extremely beneficial.


For More information, visit:
http://www.pcworld.com/article/235203/these_green_billboards_breathe_in_carbon_dioxide.html

Chinese Wii Advertising

Cleaning your clothes is a whole lot more interesting when it becomes a wii game.

The washing powder brand, "Ariel", is a cleaning material used on clothing in China. Unfortunately sales within the last year have dropped dramatically. As a result, the brand's owner, Proctor and Gamble, recently hired Satchi & Satchi to help restore the cleaning powder's image.

The creative minds of the team met together and began conquering the task at hand.

Their first step: create the worlds largest t-shirt.
Step two: Hang the gigantic white t-shirt in 16 cites across China's biggest cities.
Step three: design a nintendo game on the Wii. Place controls within various condiment bottles (mustard, ketchup, soy sauce) Also place one control in the Ariel cleaner bottle.
Step four: Let the people play.

All over China, crowds gathered to participate in the staining and cleaning of these gigantic shirts. People in each age group enjoyed the thrill of placing color on these spotless shirts, and then watching in awe as the cleaner perfectly removed it.

According to Ariel reports, the results were remarkable:

"113% increase in sales in the first month, 300% increase in brand awareness across China, 143 news stories in the major press and magazines, over 8 million views of the activity online, and over $1 million dollars of PR value."

Thanks to a clever team and some gigantic t-shirts, the Ariel brand is again in the cleaning business.

For more information on China's new invention, visit:
http://advertising.chinasmack.com/2011/ariel-china-big-stain-with-nintendo-wii.html

Finland, The World Design Capital

Every two years The International Council of Societies of Industrial Design (Icsid) designates a country as the 'World Design Capital' for that year.

On November 25, 2009, Helsinki Finland became the new designee.

Finland sits geographically on the artic circle line, in between the scandinavia countries and Russia. It's population is only about 5 million, and its climate is extreme, but its economy is noted as one of the best in the world.

"Design is manifest in the everyday lives of Helsinki citizens in many ways," reports Finland.com. These include home furniture as well as items that represent old Finnish design traditions, all the way to modern urban solutions in the city and contemporary interior design.

Creators in Finland are working diligently to "enhance the citizens quality of life." They are going about this in a number of ways; planning of the city, industrial design, various architecture, and service displays.

Finland has unique sights simply because of its location in the world; the northern lights or continuous darkness provide for incredible creations to be seen in literally, a new light.

2012 is significant for Finland, as it marks the 200th anniversary of Helsinki becoming the capital of the country.

Past Design Capitals have been held in Italy and South Korea.

For More Information, visit:
http://www.finland.com/ OR
http://www.wdc2012helsinki.fi/en/