Sunday, July 17, 2011

Google Chrome in Australia


It's not every day that Lady GaGa is used to promote Google. Recent reports from Australia however, indicate that today is one of those days.

Last week, Google launched new Chrome TV Advertisements in Australia featuring the one and only - Lady GaGa.

She doesn't seem to be the talk of American's very often any more; in fact, often there is a negative connotation that follows her work. But, as of 3 days ago, the commercial featuring her on another continent has struck up an incredible amount of interest.

According to statcounter.com, Chrome has a 16.5% market share in Australia.

The goal of google is expected to be "pushing the market," according to socialmedianews.com. "We will see a close integration with the Google + social network in the future," according to socialmedianews.com.

Since its beginning in 1995, Google has grown tremendously. According to its recent timeline, it is now available in 41 languages. Their advertising over the years has ranged from bar ads, to artwork in the Google logo, and now is spreading to television ads on numerous continents.

It is interesting to note the similarities between Google's beginnings and also the first impressions of these commercials. Both Google and this Lady GaGa commercial may have initially been predicted to be a flop. However, each in their own way has exceeded national expectations.

It will be interesting to see what approach Google advertisers takes next.

For more information, visit:
http://www.socialmedianews.com.au/google-launches-chrome-tv-ads-in-australia/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+SocialMediaNewsAu+(Social+Media+News)

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