Chinese Wii Advertising

Cleaning your clothes is a whole lot more interesting when it becomes a wii game.

The washing powder brand, "Ariel", is a cleaning material used on clothing in China. Unfortunately sales within the last year have dropped dramatically. As a result, the brand's owner, Proctor and Gamble, recently hired Satchi & Satchi to help restore the cleaning powder's image.

The creative minds of the team met together and began conquering the task at hand.

Their first step: create the worlds largest t-shirt.
Step two: Hang the gigantic white t-shirt in 16 cites across China's biggest cities.
Step three: design a nintendo game on the Wii. Place controls within various condiment bottles (mustard, ketchup, soy sauce) Also place one control in the Ariel cleaner bottle.
Step four: Let the people play.

All over China, crowds gathered to participate in the staining and cleaning of these gigantic shirts. People in each age group enjoyed the thrill of placing color on these spotless shirts, and then watching in awe as the cleaner perfectly removed it.

According to Ariel reports, the results were remarkable:

"113% increase in sales in the first month, 300% increase in brand awareness across China, 143 news stories in the major press and magazines, over 8 million views of the activity online, and over $1 million dollars of PR value."

Thanks to a clever team and some gigantic t-shirts, the Ariel brand is again in the cleaning business.

For more information on China's new invention, visit:
http://advertising.chinasmack.com/2011/ariel-china-big-stain-with-nintendo-wii.html

Finland, The World Design Capital

Every two years The International Council of Societies of Industrial Design (Icsid) designates a country as the 'World Design Capital' for that year.

On November 25, 2009, Helsinki Finland became the new designee.

Finland sits geographically on the artic circle line, in between the scandinavia countries and Russia. It's population is only about 5 million, and its climate is extreme, but its economy is noted as one of the best in the world.

"Design is manifest in the everyday lives of Helsinki citizens in many ways," reports Finland.com. These include home furniture as well as items that represent old Finnish design traditions, all the way to modern urban solutions in the city and contemporary interior design.

Creators in Finland are working diligently to "enhance the citizens quality of life." They are going about this in a number of ways; planning of the city, industrial design, various architecture, and service displays.

Finland has unique sights simply because of its location in the world; the northern lights or continuous darkness provide for incredible creations to be seen in literally, a new light.

2012 is significant for Finland, as it marks the 200th anniversary of Helsinki becoming the capital of the country.

Past Design Capitals have been held in Italy and South Korea.

For More Information, visit:
http://www.finland.com/ OR
http://www.wdc2012helsinki.fi/en/

Advertising in Video Games

Advertisers have discovered yet another clever way to intertwine their ads into the media. This time however, they're hitting a whole new audience; they call it In-Game Advertising.

Groups of professionals gathered together in recent months to discuss how they could target the video-gamers. The result was a strategy that uses interactive ads, placed within the video games.

New York Times released the news Monday, stating that the idea is to keep the attention of XBox users in ways that regular ads on television do not. It is a younger audience and also involves huge numbers that continue to increase.

The new ads “create a natural way for the user to engage with the TV,” said Mr. Kroese, general manager of the advertising business group at Microsoft."

Designers are excited about the creations.

“What we’re seeing now is a technology environment where marketers can deliver more sophisticated ads and they don’t have some of the hurdles that in-game marketers and in-game publishers had,” said Paul Verna, a senior analyst at eMarketer. “It’s a level of interactivity that suggests more possibilities than we’ve seen up until now.”

The capabilities of these ads will allow users to text, tweet, vote, and play in ways they could not before. And, the remarkable part is that all of it can be done via voice command. For example "Xbox tweet".

The New York Times announced consumers will begin to see these advertisments beginning in the spring of 2012.

For more information, visit:

http://www.nytimes.com/2011/06/21/business/media/21xbox.html?_r=2&ref=media

South Africa creates Edible Magazine

Ever seen a magazine before? Of course you have.
Ever seen an edible magazine? Probably not.

Unless you're up to date with South Africa's latest trend of advertising.


Yes, it's true.
Recent professionals in the Volkswagen industry of South Africa have cleverly intertwined the Volkswagen slogan with a whole new form of advertising: An edible magazine.

"Eat the Road. Seriously, eat it" the tagline reads. Volkswagen Officials say they simply wanted to get the point across that the new Golf R vehicle has awesome 'road-eating' acceleration.


It is unique. It is clever. It is fun.


Designers say the pages are made with ingredients glutinous rice flour, water, salt, propylene glycol, FD&C colour, and glycerine. Pictures on the cite show a person taking a big bite out of the page, just to demonstrate to the reader that it is actually edible.

Chris Gotz, art director Jonathan Lang, copywriter Tommy Le Roux were the creatros of this unique form of advertising.

It is true that others have attempted forms of edible advertising; boquets of fruit, cookies with logos stamped on them, etc. are found at various gatherings. This might just be a first for an edible magazine though.

So far, the creators of Volkswagen ad campaign have every reason to feel successful in their new creative attempt.

For More Information, visit:
http://theinspirationroom.com/daily/2011/volkswagen-eat-the-road/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+tirdaily+%28The+Inspiration+Room%29&utm_content=Twitter

Lithuania & Anti-Alcohol

A tall bottle sits on the table. It is filled with yellow drink, white foam oozing over the top. Typically, the brand name is listed across the front of the bottle. Beautiful women surround the table, laughter fills the background, and once again - viewers are intrigued and alcohol advertisers find themselves successful.

Any given 40 minutes of television illustrates quickly to the viewer that promoting alcoholic beverages via some sort of appeal is ever present in America.

Though this fact is disheartening to those who desire more morally appealing products, recent reports in Lithuania reinforce hope.

"Lithuania looks ready to step up its efforts to wipe out alcohol advertisements from Lithuanian TV screens and radio waves," wrote journalist Linas Jegelevicius in yesterday's European Journalism Centre.

There are limitations already enforced in Lithuania, permitting advertisers to advertise alcohol only after 11 pm. However, officials have decided there is a need for more enforcement.

Naturally, there are those who dispute the matter. They argue that "a total ban of alcohol advertising will only impoverish national broadcasters by forcing them to downsize their content..."

It seems almost inhumane to argue however that advertising detrimental things should continue, simply for the purpose of keeping national broadcasters with more business.

Advertisers plan to just move all alcohol promotion to the web if the plan goes through. "Alcohol advertising will not just fade away", says Aiste Zillinskiene, chairwoman of Lithuania's Internet Media Association.

The chariman of Lithuania's journalist union stated yesterday, “We traditionally tend to tackle problems in Lithuania by simply adopting bans. It is a pity that instead of educating people and raising public awareness on the threats of excessive alcohol consumption, our legislators opt for bans, which prove to not be working in Lithuania".

The Lithuanian Catholic Church is strong, and in great support of what the governement is seeking to do.

Plans are to forbid any form of alcohol advertising in Lithuania media and on outdoor billboards beginning January 1, 2012.

For more information visit:
http://www.ejc.net/magazine/article/russian_broadcasters_to_benefit_from_lithuanian_ban_on_alcohol_advertising/

Danish "Sculpture By the Sea"

Tourists travel all over the world to behold sculptures of various shapes and sizes. Some of these places are well-known; others, not so much. But each holds within it significant value and beauty to the eye of the seeking beholder.

In Denmark resides the founders of a campaign titled "Sculpture By the Sea." This organization has worked to create various pieces of art near the sea, rotating them throughout the years in such a way that allow viewers to come and be inspired by them.

The most recent of these sculptures titled "Aahrus", is a roller coaster form that sits on the ocean. Pictured above, this monument attracts visitors from all over the world.

On the Sculpture by the Sea website, approximately 500,000 visitors are reported over a period of 3 1/2 weeks. This is the 15th year of exhibitions and each one is offered free to the public.

Originally, the Sculpture by the Sea organization only displayed sculptures along the beaches in Australia. However, as time as gone on and art has expanded, there are many more and more exhibitions worldwide. Denmark now hosts its own event every year, along with other countries. The main shows take place on Cottesloe Beach in Perth, and the costal walk from Bondi to Tamarama.

In order to be a part of the display, artists must submit an application to the Exhibition team, giving examples of what their work will appear to be. Each year, artists are notified of pre-selection.

Additional information and pictures about upcoming sculptures and events can be found at info@sculpture bythesea.com

German Advertising

Daily Dawdle exists on the world wide web as a cite that features both creative and original ideas. This week, their subject focused on "10 Best Ad Campaigns". Daily Dawdle's main feature included the picture theme: Life's Too Short for the Wrong Job.

Have you ever walked up into a machine and pictured an individual inside working to accomplish the task you have requested via the push of a button? Probably not. After looking at these pictures however, you might answer differently:

http://www.dailydawdle.com/2010/09/10-best-lifes-too-short-for-wrong-job.html

The picture shown at the top of this article illustrates a good example of all the others included on the webpage. Artistic creators used a number of techniques to really captivate the audience. Their prodcutions put a whole new perspective on the importance of a good job.

The cite features other exmples such as ice cream makers, change machines, toy trucks, kareoke machines, airport luggage belts, laundromats, etc. It is remarkable, the way these ads open a new perspective for the viewer into a world of otherwise seemingly meaningless tasks.

This campaign was executed in German. However, there are others as well in various parts of the world. Also listed on the cite are entries of creative bags, online cartoons, and other unique photographs.

Limits in the world of advertising are seemingly endless. As these artists depict, there are great discoveries to be made when thinking outside the box.

"The web is what you make of it", Daily Dawdle advertises.

Everyday, there are examples of positive and uplifting messages, as well as degrading and destroying ones. Advertisers have an incredible opportunity to capitalize on this good, to inspire others to do more.

Leader M. Russell Ballard of the Church of Jesus Christ of Latter-day Saints agrees.

"The Internet can be a fabulous tool of information and communication," said Ballard in an address to the World.

What kind of place would our world be if all people were content to lift and build those around them, to advertise in a way that promoted goodness?

Perhaps a much happier place than it is now.

Each of us can contribute in some small way to make it so.

OREO ads in Canada

The following commercial, recently produced by the OREO company, effectively displays a positive light on the subject Unity between Nations.

http://youtu.be/xUQtHqy0_RY

As barriers rise and disputes erupt throughout the world, it is commercials like this that remind us as a people, that we are all individuals, and that we each make the choice to be united in a good cause.

The picture at the top of this article features a child and her father standing beside an oreo cookie. Extracted from blog writer Target Latino, it states that "Dad learns to eat oreos from me".

You may ask yourself, 'Why is it that society is constantly working to build higher barriers, rather than tear down those already in existence?' All over, we see racial images or hear racial remarks.

But now, OREO is taking a stand.

In recent campaigns in Canada, the OREO company is using inviduals from various countries to display that difference in language need not prohibit friendship.

A couple months ago, the multicultural and Latino consumer specialist marketing firm introduced a Social Media Monitoring tool. It named it the SMX Echo. As stated on the cite, it is "an intelligence solution that scans and analyzes sentiment in various languages." The product It also enables clients to "perform full current and historical analysis of the buz about key figures, political parties, companies, brands and competitors."

As officials continue to create new laws about border-crossing and immigration advertisers have an incredible potential right now to influence viewers for good.

Perhpas the start is exactly the theme OREO has capitlized on: welcoming friendship regardless of nationality.

For more information, feel free to visit:
http://hispanic-marketing.com/blog/hispanic-marketing/an-ad-that-connects-with-the-us-hispanic-consumer/