Advertisers have discovered yet another clever way to intertwine their ads into the media. This time however, they're hitting a whole new audience; they call it In-Game Advertising.
Groups of professionals gathered together in recent months to discuss how they could target the video-gamers. The result was a strategy that uses interactive ads, placed within the video games.
New York Times released the news Monday, stating that the idea is to keep the attention of XBox users in ways that regular ads on television do not. It is a younger audience and also involves huge numbers that continue to increase.
The new ads “create a natural way for the user to engage with the TV,” said Mr. Kroese, general manager of the advertising business group at Microsoft."
Designers are excited about the creations.
“What we’re seeing now is a technology environment where marketers can deliver more sophisticated ads and they don’t have some of the hurdles that in-game marketers and in-game publishers had,” said Paul Verna, a senior analyst at eMarketer. “It’s a level of interactivity that suggests more possibilities than we’ve seen up until now.”
The capabilities of these ads will allow users to text, tweet, vote, and play in ways they could not before. And, the remarkable part is that all of it can be done via voice command. For example "Xbox tweet".
The New York Times announced consumers will begin to see these advertisments beginning in the spring of 2012.
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