South Africa creates Edible Magazine

Ever seen a magazine before? Of course you have.
Ever seen an edible magazine? Probably not.

Unless you're up to date with South Africa's latest trend of advertising.


Yes, it's true.
Recent professionals in the Volkswagen industry of South Africa have cleverly intertwined the Volkswagen slogan with a whole new form of advertising: An edible magazine.

"Eat the Road. Seriously, eat it" the tagline reads. Volkswagen Officials say they simply wanted to get the point across that the new Golf R vehicle has awesome 'road-eating' acceleration.


It is unique. It is clever. It is fun.


Designers say the pages are made with ingredients glutinous rice flour, water, salt, propylene glycol, FD&C colour, and glycerine. Pictures on the cite show a person taking a big bite out of the page, just to demonstrate to the reader that it is actually edible.

Chris Gotz, art director Jonathan Lang, copywriter Tommy Le Roux were the creatros of this unique form of advertising.

It is true that others have attempted forms of edible advertising; boquets of fruit, cookies with logos stamped on them, etc. are found at various gatherings. This might just be a first for an edible magazine though.

So far, the creators of Volkswagen ad campaign have every reason to feel successful in their new creative attempt.

For More Information, visit:
http://theinspirationroom.com/daily/2011/volkswagen-eat-the-road/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+tirdaily+%28The+Inspiration+Room%29&utm_content=Twitter