McDonalds in Sweden

Reports today shared a new form of Advertising in Stockholm, Sweden. Advertisers have created a campaign for McDonalds called the "Pick-n-play".

Check out the movie of the new release here:

http://creativity-online.com/work/mcdonalds-pick-n-play/23392

This creation involves a huge screen, a game, and players, all in the streets of high-traffic Stockholm. The neatest part is that it is interactive. Any passerby is invited to use their mobile phones as controllers; no app download is required.

The game works by each player electing to be one side or "paddle" of the ping pong board. Then, they choose their favorite McDonalds treat. If they last more than 30 seconds, they score a coupon for free food.

Though reports were just released today, already the success is said to be incredible. Viewers, consumers, we as an audience love to be entertained. Therefore, these designers used clever creativity to captivate their target audience successfully.

A similar method was used previous to this one, this one entitled "catch the goodies". http://creativity-online.com/work/mcdonalds-catch-the-goodies-get-the-goodies/19732

As this video shows, contestants simply need to capture a picture on their cell phone from the ones playing on the screen. Then when they take it to McDonalds, they receive that item for free.

For this generation of indivduals, audiences are lured primarily via electronic equipment. Therefore, McDonalds capitalization on phones, itouches, and ipads, is quickly effective. As seen in the movies, crowds gather both to watch and play in these games. Therefore, the advertising is effective on multiple levels.

As this continues to be successful, Stolkhom may invest in additional locations for "pick-n-play".

Olympic Advertising

Advertising is prevalent in nearly everything we as individuals participate in. We see it on the T.V., hear it on the radio, pass it in our cars, even view it at the doctors office or various store isles we walk through. It comes in many forms, many shapes, and many sizes. But there is one event, occurring every few years, that brings advertising to a whole new level: The Worldwide Olympics.

Recent news reports state that companies are preparing already for the upcoming Olympics. Coca-Cola, for example, has already launched its London 2012 marketing campaign. Officials said during the Beijing Olympics in 2008, the Coca-Cola facebook cite reached 100 million users the week it opened. Owners realized it was time to increase their game.

This year's planning will be a little different in that a "Consumer Packaged Goods Summit" is being organized. This includes companies such as Kellogg, Procter and Gamble, and Anheuser Bush. The concept is for companies to team up, in order to become more effective marketers and retailers.

Dina Gerson, director Olympic marketing for Coca-Cola in North America, said "if all goes as planned, the 2010 Olympic Games could have a bigger presence at retail than past games." She has great faith in the program, "It's a first, and its a best-in-class program we can build on going forward."

The program is working with athletes, which carries its publicity even further. As various gymnasts, wrestlers, and soccer stars become involved, so do all their fans. "And, they have large networks and followings," said Gershon.

The Coca-Cola Company looks for diversity when preparing its roster. It considers the various atheletes stories and potential for medals. None the less, this of course is not what is most important.

Perhaps the greatest part of the Olympic games is the opportunity for nations to come together in their country's spirit. Each are represented by talented individuals, each are entertained, each can find fulfillment in seeing their nation compete.

Spin Advertising is another company in the works of preparing for the Olympics. They are working specifically for Crystal Towers, designing a new logo for the uniquely modern-inspired architecture.

Professionals, both in the Coca-Cola industry and others like Spin, are doing research in great extent to produce inspiring results.

For more information on these companies and future plans, visit:

http://www.spin-advertising.com/studies/campaign_2.html

http://www.marketingmag.ca/uncategorized/coke-starts-2012-olympics-advertising-a-year-early-27582?sms_ss=twitter&at_xt=4de29cafa0ad11ab,0

Chinese In-Car Advertising

Advertisers in China suggested early this month a new form of advertising: In-car projection.

Wallen Mphepo of the Beijing Normal University in China is the mastermind behind the "display windows". His idea consists of car windows becoming billboards that are used to play "dynamic adverts and public safety messages."

NewScientist reports, "Mphepo has developed a polymer film that can be attached to a window to act as a kind of screen, picking up images projected from inside the vehicle and transmitting them to viewers outsie through a series of microscopic mirror-like structures."

The driver is still able to see through the windows as normal. Therefore, the advertising would be targeted to those surrounding you.

Mphepo's idea seems brilliant on one level. The advertisements could be changed via GPS throughout the day to advertise those things most applicable to consumers. (i.e. breakfast restaraunts in the morning, dinner restaraunts in the evening).

Unfortunately, there are still many doubtful individuals fighting the idea. Certain drivers feel already bombarded from too much advertising while in the car. They argue that drawing attention away from the road is dangerous.

None the less, Mphepo is heading to Los Angelos later this month to present his invention there, and he continues to make progress on his plans. After all, he argues, these displays would promote safety because of their subject matter.

Places like Canada have run test commercials in recent months to see if it would actually work.

In March, China officials took an unexpected stance, stating Billboards were no longer permitted to advertise "luxury." Owners were given a time limit in which all billboards in this category must be edited. Leaders stated that by advertising luxury, the gap between rich and poor was flaunted, something claimed to be detrimental to all Beijing citizens.

So, perhaps this new form of advertising will enable a different approach for advertisers in a still "hip" sort of style.

Mphepo is currently refining a 2D form of micro mirror right now, but has plans for 3D imaging in the future.

For more information, visit:

http://www.cmo.com/outdoor/car-projection-drive-advertising?utm_source=twitterfeed&utm_medium=twitter

or

http://www.telegraph.co.uk/news/worldnews/asia/china/8398097/China-bans-luxury-advertising-in-Beijing.html

Online in Australia

As is increasingly evident, the world of online advertising is expanding rapidly. New products are constantly being introduced and the virtual web continues to move closer and closer to our finger tips.

In America, nearly everywhere you go people of all ages are attached to some form of electronic device. In other parts of the world however, it is apparently seldom different.

With the internet so easily accessible, individuals worldwide are discovering the ease and effectiveness of advertising on the web.

In recent days, the country of Australia has hit the news as one of the greatest examples of this.

According to the Sydney Morning Herald, "online advertising sales in Australia reached a record $601 million in Jan-Mar 2011 - the highest figure ever recorded in the period."

Other sources reported that, "online advertising expenditure was up 17% on the same period last year."

Apparently the improvements in technology are also providing great advances to advertising as well.

"The annual spending is on track to reach the expected $3 billion," reports say.

As consumers primary source for consumption changes, so are businesses beginning to adapt. Frankly, it makes sense. No business owner is going to find value investing big money into places few people will see. Rather, the money is spent wisely in the areas consumers are seemingly searching.

The Brio Daily Blog for Australia suggests that for 2011, online video is the most popular advertising choice. Statistics show "961 million online videos were watched in October 2010 in Australia alone".

Consider: roughly 21,874,900 people live in Australia and 961 million online videos were watched in one month there.

If America currently has approximately 311,431,000 people, what might the statistics of online videos viewed per month be like here?

By the looks of things, the online market is not slowing down.

Educated professionals therefore, would be smart to continue investing their money here. Not because its cheap or easy, but because, as statistics show, the World Wide Web is producing the best results - even in Australia.

3 Misconceptions about Newspaper ads

Recent debates convey the major differences between newspaper and magazine advertising.

1. Magazine Advertising is more expensive:
For many years now, individuals have argued that magazine advertising is more costly than newspapers. Especially among small businesses, owners feel that it is 'less effective' to take this route. However, in a recent article posted by NCA, a new insight is introduced. When considering the price vs. the amount of actual viewing, magazine advertising is the most effective way to go. Why?

2. More people read the newspaper:
True. However, more people read the ads in a magazine. Why? Consider it this way; "The advertisement that you publish in a newspaper becomes stale the next day. There is a new newspaper to replace [it]."

The NCA also states that readers do not open the newspaper to search for ads, they open it to read news. Therefore, it is assumed that many simply skip straight to their desired page out of habit, quickly overlooking any ads.

A magazine, on the other hand, is stated to last the entire week. How? That's when the next issue arrives. As the article explains, "as long as the magazine survives in the rack, your advertisement lives."

3. The more people reached, the better off the campagin.
False. "Many small business owners think that the penetration level of magzine ads is much less than newspaper ads. However... the success of an advertisement campaign does not depend on the number of people the medium can reach. The success depends on the quality of the market."

As consumers, individuals are penetrated by very few ads in comparison to the amount they are exposed to. Quality, therefore, is essential.

A few tips to those advertisers who are now convinced that Magazine Advertising is the route for your company:

• Be aware aof advert writing tricks


• The greatest print ads are contstructed by skillful content writers who understand more about getting you to buy something than you do about yourself.


• Sometimes, your most effective approach is subliminally


• Work for and with the customer, not against them

For more information, visit:
http://newspaper-classified-ads.com/advertising-on-newspaper-or-magazine/

African InMobi

The World's largest independent mobile network recently reported on the increase of advertising trends in Africa.

InMobi began as a small company; in fact, few acknowledged that it would even surrvive. However, since incorporating their company with Samsung and Nokia phones, today the InMobi serves "over 3.6 billion impressions", (mobile advertisements) per month.

Africa records are remarkably high right now, though it is not the only place hitting the jackpot. Google reports state that 33% of inquiries on the term "flowers" on Mothers Day this year came from mobile devices. Phone advertising is on fire.

"Smartphones now account for 80% of impressions across North America", said the InMobi Company.

Even just email alone grew approximately 81 percent in just six months here in the states. And, its not slowing down. Consumers continue to be more mobile by the day. Ipads, Itouch, i phone, blackberry, you name it - its at their fingertips.

The potential for individuals to connect worldwide is remarkable. What was once considered "quick" is now instant.

"Africans continue to increase their mobile media consumption with both advanced phone and smart phone uptake growing at a consistent pace in the last quarter," said James Lamberti, VP of Global Research & Marketing at InMobi.

One aspect that seems to be working tremendously well for the mobile companies is that each one's success benefit the other. The more consumers rely on phones, the greater the relevancy and effectiveness for mobile advertising. The audience increases, the customers increase, and then, as mentioned above, one country alone sends 3.6 billion impressions per month.

At least in regards to mobile advertising, advertisers have every reason to celebrate.

For More Info, check out the following:

http://www.clickz.com/clickz/news/2072384/mobile-news-google-digitas-velti-buys-casee-inmobi-growth?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+-+News%29&utm_content=Twitter

http://memeburn.com/2011/05/nokia-and-samsung-rule-supreme-in-africa-rim-on-the-rise-inmobi/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+memeburncom+(memeburn)

http://www.gadget.co.za/pebble.asp?relid=3072

Airports: From Italy to South Africa

Sure, the walls in the airports are covered with various posters and advertisements of all shapes and sizes. But have you ever seen seen a luggage claim used to communicate in more creative ways?

In Italy, the luggage claim at the Venice Airport is now an ad campaign for a Casino. "According to the Venetian Casino", the website reports, "visits increased by 60% since the eye catching ad appeared in the airport."

But Italy isn't the only one excited about the idea.

In Budapest, travelers luggage exits from "the trunk" of a Ford Fusion.

South Africa recently adopted a sensational marketing campaign depicting greater care of luggage. As you can see in the picture below, the Virgin Atlantic promotes this gentle baggage handling through depicting egg cartons along the claiming belt.

And in other places of the world, airline passengers are being target from their seats of the plane. It is simply remarkable, the options and resources our world is utilizing to captivate various audiences.

Other ads noted on this cite take place in Germany, Amsterdam, New Zealand, Wellington, Denver, etc. Each of these follow suite of the "airport theme".

With passengers continuously flowing, airports are an excellent location to advertise. The number of individuals who fly each year continues to increase and often, they are looking for entertainment.

So, all you frequent flyers out there: next time you are on the airplane, take a moment to look out the window. At the rate things are going, you never know what tactic advertisers will use next.

for more information, visit:

http://www.frendz4m.com/forum/showthreads-28-0-3550261--0.htm

Mexico seeks to counter America's "Stay Alive" Warnings

Due to increased violence in Mexico, tourism numbers continue to drop. While Americans implement slogans such as "Stay Alive", travelers all over are relocating their summer destinations. Meanwhile, Mexico is losing money.

The Mexico Toursim Board continues to give reports about feeling cheated by inaccurate advertising. They stated that headlines used by recent travel agents were not only "inaccurate" but also "irresponsible." Tuesday, they generated a goal to take action.

In order to counter the negative opinion being publicized throughout the U.S., Mexico decided to launch their own advertising campaign.

Leaders of the campaign are focusing their efforts specifically on print media and billboard ads in the U.S. Pictures will publicize especially the ancient pyramids and sunny beaches.

Mexico is spending millions of dollars on this sort of advertising the article states. And each is spent in hopes of reversing the dropping market.

Reports say visitors spent $11.9 billion dollars in 2010, but these figures remain 10% below those of 2008.

Mexico continues to build new hotels and other resort areas to move forward in their goals.

In earlier years, Mexico's advertising industry struggled. However, a recent stat taken by Price Water house states that Mexican Online Advertising grew by 87% in 2008. Online advertising is comprised of both display as well as search advertising.

Between the web and this new campaign, leaders say "there is confidence in initiatives...taken".

Observing past campaigns in the states, the most effective are those where advertising for the product occurs in many forms. Therefore, with Mexico planning to utilize both internet and print, they have embarked onto the formula for success.

Source: http://news.airwise.com/story/view/1305295629.html

Ukraine Road Ads

Ever thought of advertising across the street on which we drive?

The ad pictured here is one used to portray jail or hatch marks of days in jail for drivers who fail to pay attention to crosswalks. It was also noted that this ad is effective for pedestrians, indicating their important part in keeping the law. The Road Safety campaign took place in Kiev, Ukraine earlier this year.

The comments following this cite on twitter continue to be positive. "love the idea," "well done", and "great concept!" are among the few comments listed within this cite.

Its incredible to note that even after thousands of years and millions of attempts at advertising, still there are ways to create new and improved ideas, catching peoples attention and hopefully changing lives, all around the world.

Some may consider this picture to be ineffective. However, if one day the advertisement above became the reality on the crosswalks in your hometown, perhaps a different mindset would be adapted. If lives are being saved, if safety is being promoted, if drivers become more cautious, is this not an effective campaign?

http://adsoftheworld.com/media/print/road_safety_program_for_state_auto_inspection_the_count

Britain; Rain Advertising

Recent studies in Britain reveal 69% of the people trust industry of Advertising. Sixty-nine percent. That is two-thirds of the country's population! Even more astounding is the response of supporters in Britain stating that advertising is "vital to society". http://www.campaignlive.co.uk/news/rss/1067680/Advertising-trusted-69-public/

'Is that possible?' Americans ask. How is it that in the states it seems the opposite is true? Americans drive past billboards at increasing speeds and fast forward commercials like the world is ending soon. Why is it that the nation with the greatest capabilities for advertising is the same nation where advertising is most widely ignored?

Understanding Britain's clever Advertising techniques may be a great start reversing this tendency in America. For example, one of Britain's most recent innovations is known as "RainCampaigns". These clever advertisements appear invisible on the sidewalks, just until it begins to rain. Then, the design appears as the ground gets wet and can last up to eight weeks.

http://www.fastcodesign.com/1663732/stunty-but-clever-sidewalk-ads-that-only-appear-when-it-rains

Capitalizing on the environment as well as creative ideas to catch viewers' attention has brought Britain great success. America would be wise to seek to implement the same.