African InMobi

The World's largest independent mobile network recently reported on the increase of advertising trends in Africa.

InMobi began as a small company; in fact, few acknowledged that it would even surrvive. However, since incorporating their company with Samsung and Nokia phones, today the InMobi serves "over 3.6 billion impressions", (mobile advertisements) per month.

Africa records are remarkably high right now, though it is not the only place hitting the jackpot. Google reports state that 33% of inquiries on the term "flowers" on Mothers Day this year came from mobile devices. Phone advertising is on fire.

"Smartphones now account for 80% of impressions across North America", said the InMobi Company.

Even just email alone grew approximately 81 percent in just six months here in the states. And, its not slowing down. Consumers continue to be more mobile by the day. Ipads, Itouch, i phone, blackberry, you name it - its at their fingertips.

The potential for individuals to connect worldwide is remarkable. What was once considered "quick" is now instant.

"Africans continue to increase their mobile media consumption with both advanced phone and smart phone uptake growing at a consistent pace in the last quarter," said James Lamberti, VP of Global Research & Marketing at InMobi.

One aspect that seems to be working tremendously well for the mobile companies is that each one's success benefit the other. The more consumers rely on phones, the greater the relevancy and effectiveness for mobile advertising. The audience increases, the customers increase, and then, as mentioned above, one country alone sends 3.6 billion impressions per month.

At least in regards to mobile advertising, advertisers have every reason to celebrate.

For More Info, check out the following:

http://www.clickz.com/clickz/news/2072384/mobile-news-google-digitas-velti-buys-casee-inmobi-growth?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+-+News%29&utm_content=Twitter

http://memeburn.com/2011/05/nokia-and-samsung-rule-supreme-in-africa-rim-on-the-rise-inmobi/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+memeburncom+(memeburn)

http://www.gadget.co.za/pebble.asp?relid=3072