Olympic Advertising

Advertising is prevalent in nearly everything we as individuals participate in. We see it on the T.V., hear it on the radio, pass it in our cars, even view it at the doctors office or various store isles we walk through. It comes in many forms, many shapes, and many sizes. But there is one event, occurring every few years, that brings advertising to a whole new level: The Worldwide Olympics.

Recent news reports state that companies are preparing already for the upcoming Olympics. Coca-Cola, for example, has already launched its London 2012 marketing campaign. Officials said during the Beijing Olympics in 2008, the Coca-Cola facebook cite reached 100 million users the week it opened. Owners realized it was time to increase their game.

This year's planning will be a little different in that a "Consumer Packaged Goods Summit" is being organized. This includes companies such as Kellogg, Procter and Gamble, and Anheuser Bush. The concept is for companies to team up, in order to become more effective marketers and retailers.

Dina Gerson, director Olympic marketing for Coca-Cola in North America, said "if all goes as planned, the 2010 Olympic Games could have a bigger presence at retail than past games." She has great faith in the program, "It's a first, and its a best-in-class program we can build on going forward."

The program is working with athletes, which carries its publicity even further. As various gymnasts, wrestlers, and soccer stars become involved, so do all their fans. "And, they have large networks and followings," said Gershon.

The Coca-Cola Company looks for diversity when preparing its roster. It considers the various atheletes stories and potential for medals. None the less, this of course is not what is most important.

Perhaps the greatest part of the Olympic games is the opportunity for nations to come together in their country's spirit. Each are represented by talented individuals, each are entertained, each can find fulfillment in seeing their nation compete.

Spin Advertising is another company in the works of preparing for the Olympics. They are working specifically for Crystal Towers, designing a new logo for the uniquely modern-inspired architecture.

Professionals, both in the Coca-Cola industry and others like Spin, are doing research in great extent to produce inspiring results.

For more information on these companies and future plans, visit:

http://www.spin-advertising.com/studies/campaign_2.html

http://www.marketingmag.ca/uncategorized/coke-starts-2012-olympics-advertising-a-year-early-27582?sms_ss=twitter&at_xt=4de29cafa0ad11ab,0