Sure, the walls in the airports are covered with various posters and advertisements of all shapes and sizes. But have you ever seen seen a luggage claim used to communicate in more creative ways? In Italy, the luggage claim at the Venice Airport is now an ad campaign for a Casino. "According to the Venetian Casino", the website reports, "visits increased by 60% since the eye catching ad appeared in the airport."
But Italy isn't the only one excited about the idea.
In Budapest, travelers luggage exits from "the trunk" of a Ford Fusion.
South Africa recently adopted a sensational marketing campaign depicting greater care of luggage. As you can see in the picture below, the Virgin Atlantic promotes this gentle baggage handling through depicting egg cartons along the claiming belt.
And in other places of the world, airline passengers are being target from their seats of the plane. It is simply remarkable, the options and resources our world is utilizing to captivate various audiences.
Other ads noted on this cite take place in Germany, Amsterdam, New Zealand, Wellington, Denver, etc. Each of these follow suite of the "airport theme".
With passengers continuously flowing, airports are an excellent location to advertise. The number of individuals who fly each year continues to increase and often, they are looking for entertainment.
So, all you frequent flyers out there: next time you are on the airplane, take a moment to look out the window. At the rate things are going, you never know what tactic advertisers will use next.
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