Advertisers in China suggested early this month a new form of advertising: In-car projection.
Wallen Mphepo of the Beijing Normal University in China is the mastermind behind the "display windows". His idea consists of car windows becoming billboards that are used to play "dynamic adverts and public safety messages."
NewScientist reports, "Mphepo has developed a polymer film that can be attached to a window to act as a kind of screen, picking up images projected from inside the vehicle and transmitting them to viewers outsie through a series of microscopic mirror-like structures."
The driver is still able to see through the windows as normal. Therefore, the advertising would be targeted to those surrounding you.
Mphepo's idea seems brilliant on one level. The advertisements could be changed via GPS throughout the day to advertise those things most applicable to consumers. (i.e. breakfast restaraunts in the morning, dinner restaraunts in the evening).
Unfortunately, there are still many doubtful individuals fighting the idea. Certain drivers feel already bombarded from too much advertising while in the car. They argue that drawing attention away from the road is dangerous.
None the less, Mphepo is heading to Los Angelos later this month to present his invention there, and he continues to make progress on his plans. After all, he argues, these displays would promote safety because of their subject matter.
Places like Canada have run test commercials in recent months to see if it would actually work.
In March, China officials took an unexpected stance, stating Billboards were no longer permitted to advertise "luxury." Owners were given a time limit in which all billboards in this category must be edited. Leaders stated that by advertising luxury, the gap between rich and poor was flaunted, something claimed to be detrimental to all Beijing citizens.
So, perhaps this new form of advertising will enable a different approach for advertisers in a still "hip" sort of style.
Mphepo is currently refining a 2D form of micro mirror right now, but has plans for 3D imaging in the future.
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