3 Misconceptions about Newspaper ads

Recent debates convey the major differences between newspaper and magazine advertising.

1. Magazine Advertising is more expensive:
For many years now, individuals have argued that magazine advertising is more costly than newspapers. Especially among small businesses, owners feel that it is 'less effective' to take this route. However, in a recent article posted by NCA, a new insight is introduced. When considering the price vs. the amount of actual viewing, magazine advertising is the most effective way to go. Why?

2. More people read the newspaper:
True. However, more people read the ads in a magazine. Why? Consider it this way; "The advertisement that you publish in a newspaper becomes stale the next day. There is a new newspaper to replace [it]."

The NCA also states that readers do not open the newspaper to search for ads, they open it to read news. Therefore, it is assumed that many simply skip straight to their desired page out of habit, quickly overlooking any ads.

A magazine, on the other hand, is stated to last the entire week. How? That's when the next issue arrives. As the article explains, "as long as the magazine survives in the rack, your advertisement lives."

3. The more people reached, the better off the campagin.
False. "Many small business owners think that the penetration level of magzine ads is much less than newspaper ads. However... the success of an advertisement campaign does not depend on the number of people the medium can reach. The success depends on the quality of the market."

As consumers, individuals are penetrated by very few ads in comparison to the amount they are exposed to. Quality, therefore, is essential.

A few tips to those advertisers who are now convinced that Magazine Advertising is the route for your company:

• Be aware aof advert writing tricks


• The greatest print ads are contstructed by skillful content writers who understand more about getting you to buy something than you do about yourself.


• Sometimes, your most effective approach is subliminally


• Work for and with the customer, not against them

For more information, visit:
http://newspaper-classified-ads.com/advertising-on-newspaper-or-magazine/