Recent studies in Britain reveal 69% of the people trust industry of Advertising. Sixty-nine percent. That is two-thirds of the country's population! Even more astounding is the response of supporters in Britain stating that advertising is "vital to society". http://www.campaignlive.co.uk/news/rss/1067680/Advertising-trusted-69-public/
'Is that possible?' Americans ask. How is it that in the states it seems the opposite is true? Americans drive past billboards at increasing speeds and fast forward commercials like the world is ending soon. Why is it that the nation with the greatest capabilities for advertising is the same nation where advertising is most widely ignored?
Understanding Britain's clever Advertising techniques may be a great start reversing this tendency in America. For example, one of Britain's most recent innovations is known as "RainCampaigns". These clever advertisements appear invisible on the sidewalks, just until it begins to rain. Then, the design appears as the ground gets wet and can last up to eight weeks.
http://www.fastcodesign.com/1663732/stunty-but-clever-sidewalk-ads-that-only-appear-when-it-rains
Capitalizing on the environment as well as creative ideas to catch viewers' attention has brought Britain great success. America would be wise to seek to implement the same.
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