Ever thought of advertising across the street on which we drive?The ad pictured here is one used to portray jail or hatch marks of days in jail for drivers who fail to pay attention to crosswalks. It was also noted that this ad is effective for pedestrians, indicating their important part in keeping the law. The Road Safety campaign took place in Kiev, Ukraine earlier this year.
The comments following this cite on twitter continue to be positive. "love the idea," "well done", and "great concept!" are among the few comments listed within this cite.
Its incredible to note that even after thousands of years and millions of attempts at advertising, still there are ways to create new and improved ideas, catching peoples attention and hopefully changing lives, all around the world.
Some may consider this picture to be ineffective. However, if one day the advertisement above became the reality on the crosswalks in your hometown, perhaps a different mindset would be adapted. If lives are being saved, if safety is being promoted, if drivers become more cautious, is this not an effective campaign?
http://adsoftheworld.com/media/print/road_safety_program_for_state_auto_inspection_the_count
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