Due to increased violence in Mexico, tourism numbers continue to drop. While Americans implement slogans such as "Stay Alive", travelers all over are relocating their summer destinations. Meanwhile, Mexico is losing money.
The Mexico Toursim Board continues to give reports about feeling cheated by inaccurate advertising. They stated that headlines used by recent travel agents were not only "inaccurate" but also "irresponsible." Tuesday, they generated a goal to take action.
In order to counter the negative opinion being publicized throughout the U.S., Mexico decided to launch their own advertising campaign.
Leaders of the campaign are focusing their efforts specifically on print media and billboard ads in the U.S. Pictures will publicize especially the ancient pyramids and sunny beaches.
Mexico is spending millions of dollars on this sort of advertising the article states. And each is spent in hopes of reversing the dropping market.
Reports say visitors spent $11.9 billion dollars in 2010, but these figures remain 10% below those of 2008.
Mexico continues to build new hotels and other resort areas to move forward in their goals.
In earlier years, Mexico's advertising industry struggled. However, a recent stat taken by Price Water house states that Mexican Online Advertising grew by 87% in 2008. Online advertising is comprised of both display as well as search advertising.
Between the web and this new campaign, leaders say "there is confidence in initiatives...taken".
Observing past campaigns in the states, the most effective are those where advertising for the product occurs in many forms. Therefore, with Mexico planning to utilize both internet and print, they have embarked onto the formula for success.
Source: http://news.airwise.com/story/view/1305295629.html
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