Billboards - they're inescapable. Anytime an individual climbs in their car they are bound to encounter at least one of these blatant commercials, with rare exception. If this is true, that means that each of us have proabably passed by millions in our life time. Millions. Now you're probably asking yourself, "whoa, is that possible?.. I can't remember even close to that many! Don't worry, you're not the only one. Truth be told, the retention rate as opposed to actual exposure of advertising is remarkably small for most people. Therefore, it becomes the quest of advertisers to get a little more creative in what they produce.This morning, I came across the following website: http://www.bestdesigntuts.com/billboard-advertising-a-creative-way-to-advertise-your-business/. I found myself excited, even in awe as I scrolled through the pictures of interactive billboards. Yes, you've seen millions of billboards in your life time; but the billboards included on this website far surpass those. Its amazing how much more fascinating and enticing the advertise products become, simply as a result of increased creativity in the billboard presentation.
The next time you exit your car, see if you can remember just how many billboards you passed along your drive. Then, see if you can remember the content of any of them. And finally, consider how drastically different that number would be if more billboards followed the pattern exmplified by these few.
