The following commercial, recently produced by the OREO company, effectively displays a positive light on the subject Unity between Nations. As barriers rise and disputes erupt throughout the world, it is commercials like this that remind us as a people, that we are all individuals, and that we each make the choice to be united in a good cause.
The picture at the top of this article features a child and her father standing beside an oreo cookie. Extracted from blog writer Target Latino, it states that "Dad learns to eat oreos from me".
You may ask yourself, 'Why is it that society is constantly working to build higher barriers, rather than tear down those already in existence?' All over, we see racial images or hear racial remarks.
But now, OREO is taking a stand.
In recent campaigns in Canada, the OREO company is using inviduals from various countries to display that difference in language need not prohibit friendship.
A couple months ago, the multicultural and Latino consumer specialist marketing firm introduced a Social Media Monitoring tool. It named it the SMX Echo. As stated on the cite, it is "an intelligence solution that scans and analyzes sentiment in various languages." The product It also enables clients to "perform full current and historical analysis of the buz about key figures, political parties, companies, brands and competitors."
As officials continue to create new laws about border-crossing and immigration advertisers have an incredible potential right now to influence viewers for good.
Perhpas the start is exactly the theme OREO has capitlized on: welcoming friendship regardless of nationality.
For more information, feel free to visit:
http://hispanic-marketing.com/blog/hispanic-marketing/an-ad-that-connects-with-the-us-hispanic-consumer/
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