German Advertising

Daily Dawdle exists on the world wide web as a cite that features both creative and original ideas. This week, their subject focused on "10 Best Ad Campaigns". Daily Dawdle's main feature included the picture theme: Life's Too Short for the Wrong Job.

Have you ever walked up into a machine and pictured an individual inside working to accomplish the task you have requested via the push of a button? Probably not. After looking at these pictures however, you might answer differently:

http://www.dailydawdle.com/2010/09/10-best-lifes-too-short-for-wrong-job.html

The picture shown at the top of this article illustrates a good example of all the others included on the webpage. Artistic creators used a number of techniques to really captivate the audience. Their prodcutions put a whole new perspective on the importance of a good job.

The cite features other exmples such as ice cream makers, change machines, toy trucks, kareoke machines, airport luggage belts, laundromats, etc. It is remarkable, the way these ads open a new perspective for the viewer into a world of otherwise seemingly meaningless tasks.

This campaign was executed in German. However, there are others as well in various parts of the world. Also listed on the cite are entries of creative bags, online cartoons, and other unique photographs.

Limits in the world of advertising are seemingly endless. As these artists depict, there are great discoveries to be made when thinking outside the box.

"The web is what you make of it", Daily Dawdle advertises.

Everyday, there are examples of positive and uplifting messages, as well as degrading and destroying ones. Advertisers have an incredible opportunity to capitalize on this good, to inspire others to do more.

Leader M. Russell Ballard of the Church of Jesus Christ of Latter-day Saints agrees.

"The Internet can be a fabulous tool of information and communication," said Ballard in an address to the World.

What kind of place would our world be if all people were content to lift and build those around them, to advertise in a way that promoted goodness?

Perhaps a much happier place than it is now.

Each of us can contribute in some small way to make it so.