Finally, a billboard created by Coca-Cola serves a purpose besides solely advertising.
Kevin Lee, writer for PCWorld, explained in an article this morning that the new green Coca-Cola signs in the Phillipines are actually carbon dioxide breathers.
The billboards are made out of thousands of tiny Fukien tea plants, each of which absorb up to 13 pounds of carbon dioxide annually. Together, this equates to approximately 46,800 pounds of carbon dioxide absorption per year.
The board itself is also made up of recycled materials, contributing to the overall eco-friendly goal. The pots are created from recycled coke bottles and the potting soil is also made of organic fertilizers.
The watering system for the board is ingenious in and of itself: a fitted and efficient trickle-down system.
In the middle of the canvas, the shape of a Coca-Cola bottle is created by the lack of plants in that area, to remind viewers of the dual-purpose of the sign.
Officials of the Coca-Cola company refer to the creation as "the first living billboard". It is uncertain if these billboards will be installed stateside, but considering cities like San Francisco or New York City, it has potential to be extremely beneficial.
For More information, visit:
http://www.pcworld.com/article/235203/these_green_billboards_breathe_in_carbon_dioxide.html
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